Idea song(no2)

Etta Bond - Ask Me To Stay

Synopsis: The song focuses on a break up between two couples. Although usually a heartbreaking experience, this song focuses on feelings such as anger - an aspect that is usually attributed to male figures rather than women. By doing this, we are not only aiming to reveal the reality of the situation rather than romaticising it, but also to change the perspective of women being "damsels in distress". The protagonist will therefore be represented as rather "imperfect", thus breaking the fragile and victimised traits given to women.

Idea: The story of the video should be of a girl finding out that her boyfriend is cheating on her. As previously mentioned, the video will focus on the way she deals with the experience, which will be sectioned through the 5 stages of grief. The viewer should be able to see her progress throughout the entirety of the video, which will expose her feelings. As a result, we will be using flashbacks in which the main character reflects on the happenings, the process being ultimately seen as therapeutic for her. The video would therefore start with her packing her bags, which shows her in a rather devastating state. After getting out of the house, a flashback will occur which will reveal her relationship with her boyfriend, but also the reason why they broke up. By reflecting on those thoughts, the character will be able to accept the happenings. The video will also be reversed in order to show the way she dealt with finding it out. We will therefore show her and her boyfriend arguing, but also thep rotagonist having a mental breakdown. The breakdown, although violent, will reveal the shock she is going through. In the end, we will also show the protagonist as imagining herself taking revenge on her boyfriend, this ultimately revealing her subsconscious.

Why this idea: I believe that many teenagers and pre-adult would empathise with this video, as it would represent a situation that everyone goes through in life. It would therefore be didactic and therapeutic, but also will encourage women to overcome their label given by society(which is having to behave as victims to men). The video will therefore empower women and show them that it's ok to feel anger during those situations.

Target audience: We are aiming for pre-adults and teenagers, as many of them would be able to emphathise with this situation. This is because many of them experience "first" love during these stages of life, which can be extremely overwhelming for many.